Selling digital products is an excellent way to earn a passive income with minimal upfront costs. The following guide breaks down seven profitable digital product ideas with specific strategies to help you succeed on platforms like Etsy, Shopify, and your website.

1. SVG Files for Earrings

SVG (Scalable Vector Graphics) files for jewelry, particularly earrings, are highly profitable and can earn up to $7,000 a month with relatively low competition.

• Why SVG Files? SVG files are easy to create, customizable, and can be sold as digital downloads for crafters and creators who want to cut designs with machines like Cricut.
• Selling Platform: Etsy is a great place to sell these digital files because it offers validation through real sales data, helping you understand which designs are popular.

Tip: Bundle multiple SVG designs to increase perceived value and sales.

2. Planning Templates

Creating and selling planning templates for popular software like Asana, Notion, or Airtable can be very profitable.

• Trending Software Templates: Templates for trending project management tools are in high demand. Focus on creating templates that simplify common tasks, such as project tracking, goal setting, or habit tracking.
• Bundle Offerings: Combine multiple templates into an “ultimate bundle” to boost perceived value and sales.

Tip: Use platforms like Canva or Google Sheets to design your templates.

3. Create Your Website for Sustainable Income

To build a sustainable digital product business, it’s essential to have your own website to drive traffic and establish a brand.

• Why a Website? Owning your website allows you to control your business, branding, and pricing, as well as build long-term, direct relationships with your customers.
• Recommended Platform: Shopify is a leading platform for selling digital products, thanks to its user-friendly e-commerce features.

Tip: Consider using a .store domain to boost visibility, as it leads to 87% more visits and higher search rankings.

4. Customizable Digital Products

Offering digital products that allow customers to customize design and text is a lucrative option, with potential earnings in the thousands per month.

• Customization Potential: Create products like customizable wall art, planners, or calendars where customers can add their names, dates, or messages.
• Scaling: Once you have a successful product, consider delegating the design work to freelancers and scaling your offerings to include printed versions through services like Printify.

Tip: Partner with print-on-demand services like Gelato to handle printing and shipping while focusing on digital sales.

5. Digital Recipes

Another unsaturated product idea is selling digital recipes, either for food or DIY products like candles or skincare items.

• High-Volume Sales: For example, the search term “Churros Recipe” has high demand (28,000 searches per month) but low competition (only 64 competitors on Etsy).
• Digital Bundle: Offer bundles around themes (e.g., “Holiday Desserts” or “Vegan Candle Recipes”) to attract more customers.

Tip: Offer your recipes as instant digital downloads or bundles through Etsy or your own Shopify store.

6. Faceless Stock Videos

Faceless stock videos are an underrated but highly in-demand product category. These videos are often used for TikToks, Instagram Reels, and other short-form content.

• Why Stock Videos? Faceless stock videos can be created using various themes like nature, kitchen settings, or daily life activities. High-quality, aesthetic videos are in demand for social media and marketing projects.
• How to Sell: Deliver the videos as downloadable MP4 files and sell them in bundles.

Tip: Use AI tools like InVideo to create quick stock videos and list them on Etsy or through your site.

7. Website Template Set-Up Services

Selling website templates with a setup service is a great way to generate scalable revenue.

• How It Works: It offers website templates for platforms like WordPress, Shopify, or Squarespace. In addition to the template, offer an add-on setup service where you help clients customize and launch their websites.
• Ongoing Services: You can build a recurring income stream by offering ongoing website maintenance or SEO services as part of your package.

Tip: Platforms like Squarespace and WordPress are ideal for creating and selling website templates.

Conclusion

These seven digital product ideas have low competition and high revenue potential. By focusing on bundles and personalization, and using tools like Shopify, Etsy, and InVideo, you can maximize your earnings. Consider creating your website for sustainable growth and long-term brand building.

Recommended Tools & Platforms: Etsy, Shopify, Canva, InVideo, Gelato

By implementing these ideas, you can start generating passive income in 2024!